80% of respondents don't read further than subject line if email is plain-text. 60% of text message recipients disregard the message if their first name is not in it.

Static images do increase conversion, but videos are way better! Your video can include clear, visually engaging calls to action, making it easier for leads to understand the next steps and encouraging them to take action.

Video can create a stronger emotional connection. By showcasing your brand's personality and values, you can foster trust and relatability, which are crucial for conversion.

Videos can include clear, visually engaging calls to action, making it easier for leads to understand the next steps and encouraging them to take action.